适宜原则
公共关系口才的适宜原则指运用公共关系口才时,应选择最适宜的方式或形式。适宜的方式或形式包括适宜的传播方式、适宜的时间地点、适宜的通俗程度、适宜的风格特色以及适宜的语句形式等。只有遵循适宜原则,公共关系口才的运用才能实现公共关系活动的预定目标。P72
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