“Ten years ago I could never have imagined I’d be doing this,” says Greg Pal, 33, a former software executive, as he squints into the late afternoon Californian sun. “I mean, this is essentially agriculture, right? But to the people I talk to----espe

“Ten years ago I could never have imagined I’d be doing this,” says Greg Pal, 33, a former software executive, as he squints into the late afternoon Californian sun. “I mean, this is essentially agriculture, right? But to the people I talk to----especially the ones coming out of business school----this is the one hot area everyone wants to get into.”

“10年前我绝对想不到会从事这种工作。我是说，这实质上属于农学的范畴，对吗？但在那些与我交谈的人，特别是商学院毕业的人看来，这是人人都想跨入的一个热门领域。”说这番话的人是格雷格·帕尔，今年33岁，以前是一名软件管理人员。此时此刻他正眯着眼睛站在加利福尼亚傍晚的阳光中接受记者采访。