一个通过与顾客的紧密关系提供价值的公司可以同顾客建立一种类似好邻居一样的联系。顾客紧密型公司并不提供市场所需，而是满足特定顾客的需求。顾客紧密型公司致力于了解服务对象和他们所需的产品和服务。它以合理的价格为顾客量身定制产品和服务。

一个通过与顾客的紧密关系提供价值的公司可以同顾客建立一种类似好邻居一样的联系。顾客紧密型公司并不提供市场所需，而是满足特定顾客的需求。顾客紧密型公司致力于了解服务对象和他们所需的产品和服务。它以合理的价格为顾客量身定制产品和服务。

COMPANY THAT DELIVERS VALUE VIA CUSTOMER INTIMACY BUILDS BONDS WITH CUSTOMERS LIKE THOSE BETWEEN GOOD NEIGHBORS. CUSTOMER-INTIMATE COMPANIES DON’T DELIVER WHAT THE MARKET WANTS BUT A SPECIFIC CUSTOMER WANTS. THE CUSTOMER-INTIMATE COMPANY MAKES A BUSINESS OF KNOWING THE PEOPLE IT SELLS TO AND THE PRODUCTS AND SERVICES THEY NEED. IT CONTINUALLY TAILORS ITS PRODUCTS AND SERVICES DOES SO AT REASONABLE PRICES.