为实现会展客户关系管理的目标,试述在整个会展客户服务的过程中应如何进行。
1.会展前期客户服务(1)会展客户报名服务(2)会展文案服务(3)会展场地服务。2.会展中期客户服务(1)会展报到服务(2)会展参会服务(3)会展活动服务(4)会展保洁、安保和其他服务。3.会展后期客户服务(1)清场退场服务(2)信息和资料服务。参见教材P114。
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