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企业产品销售量与若干个竞争对手(包括本企业)的总销售量的比例，称作( )

高老师2年前 (2024-03-26)企业管理咨询(00154)9

企业产品销售量与若干个竞争对手(包括本企业)的总销售量的比例，称作( )

A.整体市场占有率

B.相对市场占有率

C.对比市场占有率

D.产品市场覆盖率

正确答案是B

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