下列关于国际市场营业推广的说法中,错误的是( )
A.营业推广促销效果显著
B.营业推广是一种辅助性的促销方式
C.国际营业推广相对于广告对消费者购买行为的影响,其作用是直接的
D.营业推广的费用较高
正确答案是C
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