简述B2C的“卖方企业一买方个人”模式的特征。
(1)商家出售商品和服务给个人消费者(2分); (2)商家开设网上商店,公布商品或服务信息(1分); (3)个人消费者选购、下订单、在线或离线付款(1分); (4)商家负责送货上门(1分).
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