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预期受众

高老师2年前 (2024-03-26)广告学（二）(00853)16

预期受众

传播者在想象中出现的，或者在编码过程中设定的接受者或“收件人”称为预期受众，这类人存在于传播者的意识或潜意识中，会影响传播者对信息的编码和传播。

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