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试述传播媒介选择的原则。

高老师2年前 (2024-03-26)公共关系学(00182)8

试述传播媒介选择的原则。

答: 1.根据目标受众的特点选择传播媒介; (2 分)

2. 根据特性及影响力选择传播媒介; (2 分)

3. 根据信息的特点选择传播媒介; (2 分)

4. 根据竞争对手的媒介运用状况选择传播媒介; (2 分)

5. 根据经济效益的原则选择传播媒介。(2 分)

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