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简述企业价格策划的流程。

高老师2年前 (2024-03-26)市场营销策划(00184)14

简述企业价格策划的流程。

(1)选择定价目标;(2)分析需求;(3)估计成本;(4)分析竞争者;(5)选择定价方法;(6)确定最终价格。

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