市场细分的基本步骤有哪些?
(1)确定产品市场范围;(2)列举潜在顾客的基本需求;(3)分析潜在顾客的不同需求;(4)删去潜在顾客的共同需求;(5)为分布市场暂时命名;(6)进一步识别分布市场的特点;(7)测量各分布市场的规模。
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