The franchiser can develop internationally and gain access to useful information about the local market with little risk and cost, and the franchisee can easily get into a business with established products or services. Franchising is fairly popular

The franchiser can develop internationally and gain access to useful information about the local market with little risk and cost, and the franchisee can easily get into a business with established products or services. Franchising is fairly popular especially in hotel and restaurant business.

特许授予方可以用很小的风险和成本向国外发展获取当地市场的有用信息而特许使用方可以凭借已获认可的产品和服务轻松地进入某一行业特许经营在酒店和餐饮业应用相当广泛