名词解释:广告决策
企业的广告决策,是广告主为达到广告目的而进行的理智性选择。按不同的标准可以分为不同的决策类型。例如:按广告目标的性质可以分为战略决策和战术决策。 
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Complete the following sentence with a (compound) word derived from the one(s) given in bracket.
She wanted to be a serious ( ) rather than a pretty face. (act)